The success of TJ Maxx, Marshalls, and Home Goods boils down to one thing: creating a “treasure hunt” for shoppers. Like fast fashion, customers come back to find new products that might never be available again.

With this in mind, my designs for Scentsational Soaps & Candles home fragrance products were inspired by seasonal decor and ingredient trends, gift-giving opportunities, and holiday nostalgia. I developed collections with both the Scentsational and TJX teams to target the wide range of styles their customers love to discover.

Trend & Moodboards / Packaging Design / Product Design / Product Development