Fresh Home by PartyLite
The goal was to drive sales by updating the Fresh Home brand to reinforce the main product benefit—essential oils, which naturally eliminate odors and leave behind a fresh, welcoming fragrance.
For this rebranding, I established a design inspired by vintage pharmacy labels that present product details with a straightforward approach, highlighting the functional use of natural ingredients.
Brand Identity / Packaging Design
BEFORE
& AFTER
The introduction of ingredient illustrations and straightforward typography highlight the use of natural and effective ingredients.