Initially introduced in 2006, Essential Elements was historically one of Candle-lite’s top-selling brands but needed an updated identity that conveyed its core benefits of essential oil-based fragrances and natural soy wax.

In my redesign, I introduced an organic color palette, botanical illustrations, and clean typography to embody a sense of wellness. Textured paper and wooden lids with engraved details reinforce the brand values of responsibility and sustainability.

Packaging Design / Product Design