LAFCO New York’s commitment to centuries-old techniques and master craftsmanship led to the creation of the Absolute Collection. Conceived by the company’s founder Jon Bresler and developed in one of the oldest handblown glass factories in Bohemia, the collection sets itself apart by the beauty of the glass vessels and distinctly powerful scent.

I worked closely with the LAFCO team to give this collection its own identity, signaling its elevated price point and luxury character. Brand messaging and visual assets across packaging, web, email marketing, social media, and advertising campaigns focused on the beauty, rich history, and craftsmanship on which the collection was built.

Brand Strategy / Brand Identity / Brand Messaging / Creative Direction / Product Development